Image

New Babylon - Adidas

2016
Film

“It is obvious that a person free to use his time for the whole of his life, free to go where he wants, when he wants, cannot make the greatest use of his freedom in a world ruled by the clock and the imperative of a fixed abode. As a way of life Homo Ludens will demand, firstly, that he responds to his need for playing, for adventure, for mobility, as well as all the conditions that facilitate the free creation of his own life. […]” – Constant Nieuwenhuys

Performance by Gianna Gi
Written and directed by Jonas Hegi
Creative Direction & Visual Effects by Builders Club (Jonas Hegi & Julien Simshauser)
Cinematography by Tom Elliott
Styling by Verity May Lane
Make Up by Vassilis Theotokis
Music by Kid Smpl – "Input Vein"
In collaboration with Adidas and Ash Magazine

    Details

    Maker(s)

    Written and directed | Jonas Hegi
    Creative Direction & Visual Effects | Builders Club
    Cinematography | Tom Elliott

    Date

    Duration

    00:02:40

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